If we are sensitive to the changes in our environment, this becomes a process of continual course correction.
"Both in a straight line, and in all directions, simultaneously."
" If you can't get destination, go for direction."
~ Boyce & Gimian - The Rules of Victory (Commentary on the Art of War)
For optimal growth in sales, as well as any field of endeavor, we must test ourselves in order to find our edge, and then lean into it. Goals can do this, however.....
If the goal is too far out in front of our edge we can set ourselves up for failure. Goals that are excessive can be demotivating.
In military affairs, troops placed on "death ground" can achieve miracles. But this cannot be sustained for long without exhausting them.
Leaders of all types must be mindful of this.
"Better stop short than fill to the brim,
Oversharpen the blade, and the edge will soon blunt."
"He who stands on tiptoe is not steady."
~ Lao Tzu - Tao Te Ching
"A sudden movement of the ridgepole under great stress will snap it, bringing the whole roof crashing down."
~ Balkin - The Laws of Change
If gradual progress is made continuously, then true mastery will ultimately be achieved.